A logo is not just an image, it is the face and brand identity of your company. Designing a logo for a brand is completely different for designing a logo for any other purpose such as an event. Stakes are higher and margin for error is negligible in brand logo designing. Here are some of the golden rules for designing a perfect brand logo.
·Simple and Easy To Remember ·Unique ·Versatility
Simple and Easy To Remember
Logo design for your brand should be simple and easy to remember. By simple I do not mean basic or generic, a simple logo covey the brand’s message clearly without unnecessary details and effects. Another benefit of having a simple logo is that it is easy to remember and recognize, which is important from the marketing standpoint.
In today’s business world where new players enter the business arena daily, you have to think out of the box and come up with a unique logo to earn recognition. Originality is one of the most important factors that separate your company from the rest. Take advantage of negative space and come up with a unique logo design concept to make the maximum impact with your logo design.
Gone are the days when your logo is made in one color and for one medium. Today, your logo is visible on multiple medium and should look equally good across all mediums. Whether it is your website, or business cards, logo design for your brand should be versatile enough to leave a lasting impression on your customers. This rule also applies on different screen sizes and resolution.
With a business logo that is designed by following the above mentioned rules, your company logo will have a better outreach and effect on the customers than one which is designed without considering these rules. Go for a logo that is simple, effectively conveys your brand’s philosophy and is unique.